Licensed Brands

Cocomelon, watched with great interest by millions of children around the world, continues to meet children with brand new surprises. The 25 cm tall Cocomelon Shining Watermelon Plush comes with all its cuteness and shines brightly. Singing 2 different songs, the popular Yes Yes...

Toddlers can spell words with 30 large building blocks, including all the letters of the alphabet. Designed for little ones to grasp, these blocks stack and break easily, helping develop your baby's fine motor skills, creativity and imagination. When playtime is over, store the...

4 cute dinosaurs help children explore their senses while playing and combining blocks. Thanks to 6 features that help sensory development, children can have fun with biting, squeezing and rotating movements. They can touch the textured wings of the Pterodactyl, shake the rings on...

Toddlers can play pretend brewing delicious coffee with the Learn to Make Coffee playset from Fisher-Price. Designed like a real espresso machine, this interactive Fun & Learn barista station features 10 pieces that inspire pretend play and more than 100 songs, sounds and phrases...

The Sensory Rings™ from Fisher-Price® adds a new fun twist to this classic toy with its tip-over-resistant base. Each of the 5 colorful rings is designed with different textures, fabrics and labels to entertain your baby and stimulate their senses. Your baby will love...

Fun talking, interactive and pullable shape-separating car. A 3-in-1 activity set that teaches children their first letters, shapes and colors. Encouraged by audio feedback, the child can develop manual skills through sorting activity. Once the event is complete, the trunk can be opened to...

Preschoolers will love taking care of their pets in the Fisher-Price® Portable Pets playset. The nestable set comes in different sizes and includes a corgi dog, cat, bird and hamster. The three larger pets have different covers, while the hamster acts as a comb...

A fun, educational, talking microphone for little singers! With an LED and 2 colored buttons, it amplifies the sound like a real microphone! In this way, the child learns the first letters and many new words, so the child will have a lot of...

The very soft, comfortable rabbit will be the child's first playmate and will also accompany him while sleeping. The comfortable cuddly toy is made of soft, anti-allergic material and is formulated to absorb odors, so the child can be reassured during the separation phase....

Babies and toddlers can have tons of fun learning their first words with the Fisher-Price® Link Squad™ My First Words Cow™ musical toy. When kids press each of the 26 letter buttons on the DJ table or spin the turntable, the cute cow plays...

Babies and toddlers will have tons of fun with the Fisher-Price® Link Squad™ My First Numbers Panda musical toy. When kids press the 10 colorful buttons on the guitar or spin the ball, Panda's microphone keeps up with the rhythm with numbers, sounds and...

Kids can relive their favorite moments from DC's Batwheels series with this Batwheels™ Bat-Truck toy car carrier from Fisher-Price®. This carrier truck can carry seven 1:55 scale vehicles and includes a Bam™ metal Batmobile. Kids can open the sides of the carrier and the...

A fun carousel that will entertain babies in their high chair and during feeding! 3 cute animals rotate on the carousel while also rotating around itself. The suction cup under the base allows you to fix the toy to the high chair surface practically...

A fun electronic smartphone with lots of interactive icons and a bright display. Many interactive functions, 4 melodies and sound effects. Teaches many new sounds; the sounds of 3 baby animals: dog, cat and bird. Stimulates manual skills, visual and auditory perception. It helps...

A very soft, cuddly cat designed to let little ones play in a world full of softness! The cute toy is made of different materials for the child's multi-sensory stimulation and the development of the sense of touch in the early stages of life....

A very soft, cuddly toy that will be the inseparable friend of the little ones from their first months! The cute toy is made of different materials for the child's multi-sensory stimulation and the development of the sense of touch in the early stages...

A music player with lights and mirrors that aims to encourage your baby through pretend play. The toy both entertains your baby while listening to four different musical sounds through music and sounds and stimulates his auditory perception. With the music player, your baby...

An interactive electronic key and bite-able keychain. The key stimulates the child's auditory perception with music and sounds and attracts the child's attention through imitation. The soft material keychain develops the child's fine motor skills and sensory sense of touch. Discover all the pretend...

Little animal lovers will have great fun matching shapes with the Fisher-Price® Lovely Friends™ My Lovely Animal Friends Bag™. This baby toy has pet-themed blocks and shaped blocks that kids can place in the right places in the carrying case. Open the door and...

A great electronic remote control to "turn on" the fun with lots of melodies, nice sounds and light effects! It has 10 buttons to teach the first numbers, 2 sound keys and 4 more colourful buttons to guide the baby in discovering the animals....